There are many different ways to show people how great your business is, but one of the best ways is by showing them the results they can get if they do business with you. One of the most powerful ways to do this is through video testimonials, which show not only what people think of your business but also how happy they are with their results. That’s why you need video testimonials for your business, whether it’s a startup or a long-established company that wants to take its marketing to the next level.
With more and more consumers turning to online sources to read customer reviews and make purchases, testimonials can make a huge difference when it comes to whether or not people buy from you. It’s so important that some companies are now offering incentives like discounts and coupons in exchange for reviews. When they do that, they’re putting their reputation on the line by asking strangers to give them a review—why would those strangers put their reputations on the line if your product isn’t worth it? That’s why creating video testimonials is so important: They give you credibility with your customers by creating trust and encouraging them to buy from you.
The most important part of online reputation management is emotional connection with your audience. Video testimonials help achieve that goal by putting a personal face on your business’s value proposition. Your existing clients are, in essence, free spokespeople. They can instantly connect with prospective clients and convince them to do business with you by sharing their experience using just a few words.
Clients talk to customers one-on-one, answering questions in real time, which generates more trust than a written testimonial that could have been fabricated or faked at any point between recording and publication. In addition to telling people what they’re getting themselves into—or out of—testimonials share real stories about how someone overcame challenges related to your products or services.
In an increasingly digital world, people are more likely to trust businesses with a human face. According to a report by Bazaarvoice, 53% of consumers are more likely to make a purchase from a brand they trust. One way you can gain their trust is through video testimonials that show customers speaking about your business in a genuine and authentic manner. This helps users identify with your brand and see it as something they can personally relate to. It also makes it easier for viewers to find an emotion that aligns with your product or service. And if there’s one thing marketing psychology has taught us, it’s that feelings sell better than facts or logic when it comes to decision-making.
Recent studies have shown that content with a human face is more shareable. For that reason, video testimonials are invaluable to your business. They get across your company’s ethos and convey authentic brand messages in ways other types of testimonials simply can’t. Since they are already online, they are easy to share on social media platforms – where users constantly read news and watch videos – through something as simple as clicking like or tweet. This type of engagement has proven to be highly effective when it comes to drawing customers into your business or encouraging them to take an action that supports what you offer—such as asking questions about an upcoming sale or providing feedback about how a product works for them.
According to research conducted by Leads360, 80% of consumers are more likely to buy from a business that has video testimonials. If you’re not taking advantage of video testimonials, it’s time to start. Companies like SquareSpace have created easy and affordable tools to make creating an online presence a lot easier than it used to be. And with clients like Dunkin Donuts using them (and receiving a 60% conversion increase!), they can help your business flourish too! It’s worth noting that these testimonials don’t just need to be product focused either—you can ask potential customers about their experience at your company or with your team.
Getting video testimonials from your customers is a great way to create a short commercial about your business. One way to do that is with a video questionnaire approach. In that case, you give customers pre-written questions (or have them write their own) and then have them record responses in a single take, typically asking questions like: Why did you choose us? What did we do right? What could we improve on? Which one of our products or services was most helpful? How would you rate us on a scale of 1 to 10, with 10 being great and 1 being poor?
Don’t neglect visual content in your content marketing. Studies show that people retain information better through video than just about any other medium. In fact, nearly three-quarters of Internet users would rather watch a video about a product than read text about it.
Additionally, videos drive more traffic to websites than any other type of content — up to 90 percent more .
To drive even more traffic to your website and turn visitors into customers, use video testimonials to deliver your message on an emotional level and build trust with potential clients. These days there are lots of affordable options available, including software you can install on your computer or smartphone as well as apps that make it simple to record right from your phone or tablet.