Do you really want a professional real estate photographer? You may feel tempted to save some money and get pictures of the property on your own. There is no doubt that smartphones nowadays have amazing cameras. But this certainly does not mean that nobody will ever figure out the difference between an amateur picture and the one taken by a professional.
In reality, your potential buyers are likely to figure out at a single glance. Professional real estate photographer can capture the depth and details in photographs that an amateur cannot.
Gone are the days when buyers would find real estate listings in the newspaper. Today, people tend to find listings on real estate websites. So, to grab the interest of potential buyers, it is crucial to make a great impression. Presenting a spectacular shot of your property is one way to do that.
Even better, aerial photography can highlight even greater aspects of the property which makes it look even more attractive. Trust us, the attention that your real estate listing will receive if you hire a good real estate photographer will be outstanding!
In this article, we put together several reasons why it is important to hire a good real estate photographer. These include:
If you are putting a higher-priced listing, then it is extremely important to put up professional-looking photographs along with it. Regardless of what your property is worth in reality, not putting up decent quality images will simply make your property less appealing for buyers on the internet.
Hence, by hiring a good real estate photographer, you can get this job done with great ease. Real Estate photographer have a great sense of camera angles and are also capable of manipulating the colors to brighten the picture up. For instance, they could very well turn a gloomy and cloudy day look brighter by adjusting their camera settings and in the picture’s post-processing.
In short, a good real estate photographer is capable of bringing life into pictures that amateurs cannot. This in turn brings your real estate listing greater attention. Hence, we would say that it is 100% worth it.
Based on many surveys, decent-looking real estate pictures tend to draw more clicks from buyers. Those who are just surfing around and trying to explore the real estate market are also more likely to click on listings with higher quality and professional-looking images.
This number of clicks further translates into several views, which draws even more attention from prospective buyers. After all, if a listing has 1000+ views, there must be something incredibly interesting about it, isn’t it? Hence, putting high-quality images is a small way of drawing huge attention.
Furthermore, if you want more traction, it is important to make your real estate pictures look different from other people. Typically, it takes only about a few seconds for buyers to swipe through tens of real estate listings. Hence, your property pictures must stand out in case you want to grab their attention.
A good real estate photographer have all the necessary equipment and training that is required to produce high-end and appealing images. They also have specialized software that helps them in post color processing, image manipulation, and a lot more.
With that, professional real estate photographer use high-end camera equipment such as DSLR cameras, drones, 360 cameras, and a lot more to achieve a captivating shot. With this equipment, these photographers are able to achieve results that amateurs cannot achieve with simple point and shoot cameras.
Do note that specialized equipment is necessary, however, that is not all that is required. It is not possible for a layman to use specialized equipment and get the same results that a real estate photographer can. To achieve the right look, specific training and skills are required, which is something that laymen lack. You can also say that a good real estate photographer is like visual magicians. This means that they know how to examine a room, what angles to choose, what colors to choose, what to manipulate in the image and a lot more. This allows them to produce visually stunning images.
In case you are worried about the extra costs, know that it is easy to cover this cost. Based on the surveys, listings that have high quality and appealing images sell for much higher and much faster. Hence, you will have a better chance of making a high sale which will recover the costs of hiring a real estate photographer. It may even give you some profit in case you are lucky. After all, if you make yourself appear more valuable to the clients, you can easily give justifications for having a higher commission.
Not all houses are perfect. However, sometimes, RAW pictures tend to further make the imperfections of a property more obvious. It is extremely important to cover these imperfections before putting the pictures up on the listing.
There are many factors that come into play when you are taking a picture of your property. The lighting, technological limitations, and environmental conditions can all play a huge role in the look of your property in the image.
With the help of good real estate photographer, you can easily overcome all of these issues. Skilled photographers are not only good with the equipment, but they also know how to use photography software. This includes Lightroom (used for color correction), and Adobe Photoshop (used for picture manipulation). Such software can bring the best out of your property.
Sometimes, all that you need in a picture are greater details that regular cameras cannot capture. This is where you need professional equipment that is able to capture more depth of field. This may also include reflections on the floor, or cutting out the unnecessary reflections in the glass windows. A part of this work can also be done in the post-processing part.
Other than that, a real estate photographer can also spice up some existing details so that they can stand out. This can enhance the beauty of your property and increase the possible number of views on it. Moreover, professional real estate photographer also know how to adjust the perspective of pictures to make them look more natural.
Overall, professional real estate photographer can make your property come to life. So, if you feel like the pictures that you take of your property are dull and lifeless, know that you need a good real estate photographer.
By putting up high-quality images, you will also increase your credibility in the process. This is especially beneficial if you are a real estate agent who often sells properties and creates listings for them.
There is a saying that good quality speaks for itself. And that is especially true in the real estate market. For real estate agents, the quality of their listings plays a major role in increasing their reputation on the internet. Hence, if you put high-quality images, prospective buyers may also other listings by you in hopes of finding something worth their attention.
In that sense, hiring a good real estate photographer can also help you in growing your business. You could further tailor your listings to appeal to the high purchasers. Ultimately, you will unlock huge commissions and profits.
Of course, you can always take tutorials and buy expensive equipment, and try to take high-quality images. However, do you really think that it is worth all the time and investment from your side? It is possible, but not worth it.
Rather than the extra hours and days that you will spend in learning photography, you could put the same time and effort into growing your business. Apart from that, you may also spend the same precious time with your family or focus on more productive tasks that will pay you higher in the long run.
Since you can easily cover the costs of hiring a good real estate photographer by making huge commissions on sales, we suggest you just sit back and let the professionals do it. Indeed, outsourcing this type of work to a professional real estate photographer is a smarter choice.
Yet another big advantage of putting up high-quality images no your real estate listings is that it increases your social media presence. You can use these same pictures as social media content, such as for your personal business accounts on Facebook and Instagram. This further opens up doors for you to run into prospective buyers.
Furthermore, with a few clicks, prospective buyers may share these pictures on their personal profiles. Or you could also request your friends and relatives to do that for you. This will further increase your visibility and chances of making a sale. After all, professional-looking pictures can capture the interest of people very easily.
The best thing here is that this type of marketing won’t even cost you any money unless of course, you choose to promote your pages via paid campaigns. But otherwise, you do not have to pay a single penny to receive extra exposure on social media by using the same pictorial content that you have used in your real estate listings.
There is no doubt that the real estate business is extremely competitive. You need to find prospective sellers, and then tailor the listings to attract buyers, followed by efforts of making a commission on a sale. It is hard, but also profitable for those who do things just perfectly.
Amidst all this hassle, time is your most valuable asset. So, rather than trying to get low-quality and amateur looking pictures yourself, hire a good real estate photographer. Based on the reasons that we have mentioned above, this can pay you off in the long run and increase your chances of making a higher sale.
Of course, there are some important considerations that you need to make when you are hiring a real estate photographer.
Before you set up a contract with a real estate photographer, make sure that they are experienced enough with real estate photography. Ideally, you must choose a company that has already served a good number of corporate clients and real estate agents/companies. At the very least, the photographers that you hire should have a decent portfolio to present.
Among all the real estate photography companies currently active in Florida, Sunrise Multimedia Productions offers some of the highest quality and value. Our experienced real estate photographers always go one step ahead to produce stunning shots of your property.
Hire Professional Real Estate Photographers of Sunrise Multimedia Productions
Over the last few years, we have helped hundreds of realtors and local businesses in Florida. By producing captivating shots and videos for them, Sunrise Multimedia Productions has become a household name in the world of real estate photography and videography.